PSIA-AASI Announces Partnership with Sidas and Therm-ic
To Provide Instructors Access to Sport-Specific Socks, Insoles, and Thermoregulation Products
LAKEWOOD, Colo. (Dec. 6, 2022) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) recently partnered with Sidas and Therm-ic to give its members special access to sport-specific insoles, performance socks, and temperature control products including boot heater kits.
“Ski and snowboard instructors serve as the backbone of our industry. Every season, they spend hundreds of hours on the hill introducing people to the world of skiing and snowboarding,” said Sidas and Therm-ic Marketing and Partnerships Manager Kelsey Lefley, “We are excited to make instructors’ days on snow more comfortable with our performance products.”
Sidas makes sport-specific custom and drop-in insoles, including insoles and socks specifically for skiers and riders. Sidas’ snowsports socks integrate a strategically placed grip yarn zone to minimize movement and increase traction on the insole of the boot to add support and increase biomechanics and performance.
Therm-ic makes thermoregulation products – including socks that use heating elements below and on top of the toes, and boot heater kits with paper thin and flexible heating elements – to keep users comfortable during cold days. Some Therm-ic heated products feature Bluetooth battery options for an innovative yet intuitive experience that lets users control the temperature of their heated socks, boot heaters, and vests from their phone.
“Partnering with Sidas and Therm-ic means our members can access products to help them perform at their best while staying comfortable as they teach others how to ski and ride,” said PSIA-AASI Interim Chief Executive Officer Tom Spiess, CAE.
PSIA-AASI members can learn more about Sidas and Therm-ic products by logging in and viewing the Pro Offer page.
Editor’s Note
To learn more about partnership opportunities, or to connect with Tom Spiess or Kelsey Lefley, contact Katrina Brinkerhoff at 720.963.4825 or kbrinkerhoff@psiaprodcms.azurewebsites.net.
About SIDAS
For over 40 years, Sidas has earned the confidence of an estimated 15,000 retailers, foot professionals, and medical partners worldwide. Solution focused innovation and data driven design is what has set Sidas apart since inception, and this continues to garner industry respect and consumer loyalty. As foot and sport experts, Sidas provides 360-degree solutions for any kind of consumer, sport, or activity, from socks to insoles, foot protection, and boot accessories. Our mission is to create solutions for the consumer so they can forget their feet and enjoy life more fully.
About Therm-ic
As a long-established cold weather specialist, Therm-ic emphasizes thermoregulation in every product. Whether you’re looking for warmth, breathability, or simply comfort, Therm-ic offers adaptive solutions to meet your needs no matter the climatic conditions, allowing you to more fully Embrace the Outdoors.
About PSIA-AASI
The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) is a nonprofit education association – and close-knit community – of more than 32,000 snowsports professionals dedicated to creating life-changing experiences for others through snowsports instruction. PSIA-AASI members give people the gift of freedom, health, and the ability to enjoy sports that will reward them for life. Members of PSIA-AASI are busy creating the future of skiing and snowboarding – the association is there to help make that job easier, providing the platform and support to ensure their success. Learn more at thesnowpros.org or via PSIA-AASI’s Facebook, Twitter, Instagram and YouTube pages.
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