PSIA-AASI Unveils its National Team Interski 2023 Uniforms Created by The North Face
LAKEWOOD, Colo. (Feb. 22, 2022) – The Professional Ski Instructors of America and American Association for Snowboard Instructors (PSIA-AASI) and The North Face recently unveiled custom uniforms designed specifically for the PSIA-AASI National Team to wear to Interski 2023. The red, white, and blue outerwear will be worn by team members as they represent United States ski and snowboard instructors at this international event.
Held every four years, Interski Congress brings top snowsports instructors together from more than 40 countries to share their teaching techniques. The event includes indoor and on-snow presentations, as well as skiing and riding and teaching demonstrations. Interski 2023 will take place Sunday, March 26 through Friday, March 31 in Levi, Finland.
“The PSIA-AASI National Team – made up of the top ski and snowboard instructors from across the country – will attend Interski to present PSIA-AASI’s well developed guidelines of top teaching practices and how to create the best experience for the guest,” said PSIA-AASI CEO Peggy Hiller. “These inspirational leaders set the standard for how we teach skiing and snowboarding in the United States, and they are proud to represent the United States while wearing The North Face.”
The uniforms were inspired by the apparel the teams wore to Interskis in 1975 (held in Czechoslovakia), 1979 (Japan), and 1983 (Italy).
“We collaborated with PSIA-AASI to create these modern, patriotic designs to give team members something they’ll be proud to wear every time they’re on snow,” said The North Face Sales Associate Kevin McNeil.
The new uniforms feature FUTURELIGHT™, The North Face most advanced breathable-waterproof technology. Unlike conventional membranes, the nano structure of the FUTURELIGHT™, membrane allows air to pass through for better venting and breathability without sacrificing waterproofness and durability.
PSIA-AASI National Team Coach Jeb Boyd said, “The PSIA-AASI National Team spends the winter traveling across the country helping train members on how to improve their lessons. Our The North Face uniform gives us reliable protection from the elements so we can do our job at the highest level. It keeps us warm, dry, and comfortable in a variety of situations. With USA written across the back, the uniform truly embodies American snowports.”
To get live Interski updates this March follow PSIA-AASI on their social media channels, #interski or visit thesnowpros.org/events/interski.
You can also see the uniforms in this video on Instagram and TikTok.
Editor’s Note
To connect with Peggy Hiller, Kevin McNeil, or Jeb Boyd, contact Katrina Brinkerhoff at 720.963.4825 or kbrinkerhoff@psiaprodcms.azurewebsites.net.
About PSIA-AASI
The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) is a nonprofit education association – and close-knit community – of more than 32,000 snowsports professionals dedicated to creating life-changing experiences for others through snowsports instruction. PSIA-AASI members give people the gift of freedom, health, and the ability to enjoy sports that will reward them for life. Members of PSIA-AASI are busy creating the future of skiing and snowboarding – the association is there to help make that job easier, providing the platform and 0support to ensure their success. Learn more at thesnowpros.org or via PSIA -AASI’s Facebook, Twitter, Instagram and YouTube pages.
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